Characteristics and Preferences of Chicken Meat Consumers before and during Covid-19 Pandemic in Sleman Regency

People purchase and consume poultry meat to fulfill their animal protein needs. In early 2020, COVID-19 spread globally as well in Indonesia that changes the social economic conditions, which further affect people’s behavior purchasing chicken meat. There are two types of this meat—broiler free-range chicken—with different characteristics (attributes) consumer preference. Consumers can choose according needs desires by considering its attributes. This study aims determine consumers' before during pandemic differences preferences for broilers chickens. The research was conducted Sleman Regency from April May 2020. primary data collected through an electronic form 100 respondents chosen random sampling. descriptive analysis examines characteristics, Fishbein Multi-attribute determines preference results showed consumers continued buy but changed amount location. Two main attributes affecting preferences, both chickens, aroma freshness. third attribute is color, while chicken, it's halal status.